You might not yet be able to define your brand and/or funds limit what you can afford. However you can still have the right foundations and a good looking site. Later on when it is more suitable you can upgrade to a custom website for the difference.
The main difference is that the Simple Website uses a standard layout and saves the need for a custom graphic design and hence custom build. It still includes
- one-to-one training
- search engine optimisation
- content management system (eg. WordPress)
- options to add extra functionality through ‘widgets’