‘User-generated’ community sites are growing in popularity, size and influence. Because your users (and probably you) are already on these sites they are a good place to interact and can help in creating site traffic.
The biggest: most businesses benefit from a Facebook Page (not a profile). It’s a simple place to chat, can be found in Google, and separated from your personal profile. It can also accept XML feeds, link to Twitter and run ads.
Yes, we know you’ll be hard-pressed to find someone who actually uses this social network, but don’t discount it – it’s connected to Youtube and the source of those Google pages you see when you search for a place or service. It’s worth loving Google with information, they’ll love you back.
In a way Instagram is the modern picture-post. Facebook used to hold this crown but the simpler platform with constrained photo and video has proved compelling among 20-30s in particular, a key demographic for many businesses.
Basically Facebook for professionals, aimed at networking with other potential providers, recommending each other and getting answers to questions. A useful way not only to network but ask questions and allows advertising.
The ‘hottest’ site trend-wise. The key with Twitter is to not be serious all the time or talk about your product. It’s about personal and product updates, following trends. Links to both Facebook and LinkedIn.
Part of Google this video sharing site is compelling and easy to use. It can also be used as a repository of videos on your site rather than needing media-streaming hosting. Hard to do well, but rewarding if you succeed.
What about other networks?
But what about SnapChat, Pinterest, FourSquare, etc? They exist and can be important depending on what youre doing, but before you start your SnapChat you’ll want to focus on the networks above. This will change over time based on popularity, but if you have limited time then you’ll want to maximise your effectiveness, and niche networks can be part of that.
How We Can Help
We can help you: set up the pages to look great; link them together (eg. one status update shows up in 3 places); administrate them effectively; and advise on content, getting fans, etc.