You might be feeling a bit unsure where you’ll find the time to do all this marketing. Or perhaps you really like using Facebook but Twitter seems impenetrable?
A little strategy and some tools can help ensure you are present across all forms of marketing without burning out or spending all your time just doing marketing.
It mostly boils down to giving some focussed time on who you are trying to reach, where they are at (actually knowing rather than guessing!) and coming up with a plan to reach them.
The end result is often a simple sheet telling you what do do each month so it works within your time capacity and focusses your effort on the most effective area.
Tools & Reporting
Understanding MailChimp reports, Google Analytics and Google Search Console(formerly webmaster tools) along with other feedback and using Hootsuite means you can easily see what works and what doesn’t. Really, it isn’t rocket science!
Ok, enough worrying about the previous paragraph, and no it won’t cost the earth either (see pricing) or take lots of time to setup. There isn’t a formula, every project is different but we can quickly find out what works for you.