Marketing encompasses a wide range of disciplines and is essential to running a successful business. It might be better called ‘Communication’, which is about sharing your message but also getting a response, focusing on your customer’s individual needs.
- Content & Copywriting is all about making the most of the content you create. Of course you’ll be trained in this anyway but sometimes help is needed
- Email Newsletters are typically one of the most powerful and under-used tools to convey your message. Short and simple with more detail online is a winning combo
- Social Media is more than getting ‘likes’ of follows when you’re an organisation, it’s about turning that into engagement
- Marketing Strategy helps ensure you don’t get so focussed in one area that you miss others, but do so within your time constraints
Time and Admin
Don’t worry if this sounds like gibberish, or as if it will swallow your time. The vast majority of our clients are individuals or a small team with one administator with lots of other responsibilities. Simple consistent branding and a couple tools means you can keep everyone updated with minimal admin without acquiring the media skills of a teenager.
Note: Marketing and PR are often confused. Marketing is more about the tools and strategy while PR is more about ‘Press/Public Relations’, aka getting in newspapers, press releases (we can help there too).