From cheese to rock concerts, the flyer, leaflet and poster have stood the test of time. You need ones that grab people’s attention and cause them to take action.
With 2-3 seconds of someone’s attention it can be hard to get everything across, when they’re likely to only read 10 words initially. So your message needs to be clean and simple.
More detail can be shown later, but the main event and a means of finding out more is the start of the viewers journey. Staying on-brand at all times helps wit their confidence they’re at the right place.
The A5 or A6 flyer (half an quarter of A4 respectively) are some of the most common sizes of flyer. Ideal for your event or putting into a package, they give enough space for more detail without overwhelming.
If there’s more to say then consider a tri-fold leaflet which fits neatly into a jacket pocket or with a letter. Like the poster above don’t try to cram too much in, you can always put more details online, it’s about grabbing attention and interest.
Leaflets and Brochures
Sometimes you need to say more – from a company’s annual report to a catalogue / look book. We can help advise on printing, finishes and how to keep the cost down while still maintaining quality.
It will be a partnership, especially with getting the right content (images and text), but we’ll guide you through each step, making sure it always feels manageable. With as many revisions as needed, the end result will be something you can own and feel happy sending or giving out.
What you get
As always, you’ll get a high resolution version of the print plus the original artwork file (which your printer/ another designer could use). If you don’t have a preferred printer we can help you find one.