A logo is one of the most personal pieces of graphic design; you have to own it. It’s not just a graphic or typeface, rather a logo is really the foundation of your brand.
Taking 6 existing churches, with two parishes and trying to combine their individual identities within a unifying whole on a tight deadline was certainly a challenge.
You’ve been amazing, and we’re deeply grateful for the value you’ve added to our Benefice.
Rev. Matthew Trick, Benefice of Ringwood
Of course, it all started with listening, looking at the history and learning more about Ringwood Benefice, alongside our existing knowledge of the New Forest from a previous work with bed and breakfasts in the area.
Multiple Logo Concepts
3 deliberately different starting points were attempted, the main idea being to spark reactions. These reactions allowed for a partnership with clear refinements.
Quick decisions on behalf of the benefice also helped to move the process along within the deadline. While we explored all the concepts, with a number of revisions we ultimately returned to the first version with some revisions.
Each church is expressed by a colour which reflects the natural local vibrance, nestled within each other with the Benefice of Ringwood wrapping around them all; while the Parish looks similar but different due to a different makeup of churches; and if on the same document distinguishable.
Of course a cross is at the heart, which was developed with the church feedback (originally more a suggested cross than overt symbol) and the flowing shapes reflect both the unity and inclusiveness of a circle and more natural enviroment.
No logo exists in isolation, it’s always on a document, card, slide, leaflet, etc and the next step in branding is ensuring consistency (with a logo styling sheet) and then applying it across stationary and further afield.