Yes, that is a man dressed like a zebra with a punk hairdo playing a piano! And that’s part of the beauty of Lyn Snudden’s Inventive Events, indeed its in the name – you can have pretty much anything.
This website was replacing an existing one, and part of a trio of complimentary sites. First of all the brand was given an update, working with Lyn’s starting point to find something fresh and simple.
It might seem deceptively simple in fact, but getting the colour and font right allows for this logo to be used anywhere, including social media, helping to ensure the company brand continues to stand out.
Content and Sitemaps
When you cover such a wide range of events, with a huge variety and a lot of stunning photos the key was to keep it simple. The existing site had a lot of pages, which is great for search but not as easy to navigate.
After that was the tricky process of choosing the right images to support just enough text. The site is created to gently scroll down each page without feeling too busy or hurried, images scrolling behind to allow for the grandeur of a venue without a tall image.