Working with the lovely Juliette Badger and her daughter, Second Nature Soaps was already an eCommerce website, but it needed a visual refresh to reflect the natural handmade soaps she creates.
Taking the styling cues from similar sites and the vibrant natural colours which garnish the soaps, the site now has added functionality, search engine optimisation and will allow the business to expand.
eCommerce websites are always very much a partnership and take time to get right. They also work best when the whole marketing ecosystem is considered, eg. not just ‘selling to the customer’ but ‘how to get them to your website’?
The mobile friendly shopping site puts the products front and centre. They’re full of colour and are the real ‘heroes’, alongside making it easy to purchase and share with others. We look forward to working with Juliette on an ongoing basis as she continues to expand her soaps.
Visit Second Nature Soaps (and try a soap – they’re lovely, we have!)