Jenny Quinn provides fitness training and nutritional advice in the area of Princes Risbourough in the beautiful Chiltern hills. She had regular classes and was providing private training but wanted to tie it all together and take it to the ‘next level’.
The starting point was to create a professional look and feel, starting the branding with a logo that reflected Jenny’s friendly personality and reflected a sense of movemenet and wellness.
The process started by taking colours from an existing leaflet, altering their hues and working with the letter shapes, especially the Q and J, both being strong letters.
This created a person which evoked a ‘J’, the balance of both fitness and lifestyle and an interesting shape we could later use on a leaflet and other publicity.