Starting an online shop from scratch involves many decisions, not least how you’re going to present yourself, what you’re going to sell (and what not), pricing, timings, etc.
Website trading in record time. All-inclusive quote from freshSPRING kept prices affordable, rapidly growing our skill sets based upon their expertise and coaching. Highly recommended.
Simon and Sara O’Regan
Getting the brand right
Diaries and More started with advice from the experienced (and lovely) Julie Slater which helped set things on the right footer as we worked with Simon and Sara to develop the brand.
There was also a need to update the logo to work in square format and reflect the relative strengths of the full caps and purple colour.
Its early days, but keeping things simple and consistent help to convey a stable message and customers will know if they are in the right place – your social media, newsletters and more using the same styling.
Connecting with customers
All new brands have a significant marketing challenge – you can sell the best products at a compelling price but how do you let your prospective customers know about you?
This is of course an ongoing challenge, but involved setting up social media, using personal connections to get initial likes/follows, an email newsletter to existing contacts.
Of course all ecommerce shop sites need to be also optimised for Search Engines in their structure, but not to the point they become word-soups which alienate your customers. This also includes connecting the site to Google Shopping and ensuring product comments can be distinguished by search engines too.
But connecting with customers isn’t just about digital tools, with Diaries & More we also talked about the personal touch. What comes in the box, how do you communicate and connect when someone needs support? What is the delivery and returns process like? This is what really builds a loyal customer community.
The Journey continues
Running an online ecommerce shop takes time to get right and refine. Indeed it’s very much like setting up a real-world shop. Simon and Sara have experience with another business but there’s always more to learn, especially about what your customers want and how to meet those needs. We look forward to working with them to develop Diaries & More over time.
Check out Diaries&More’s website to find stylish diaries, beautiful notebooks &more