But isn’t gold gaudy?
Firstly it doesn’t look as though the leaked pictures courteousy of Japanese site Weekly ASCII (take with a massive pinch of salt!) are of a gold and more a ‘subtle metallic yellow’. Of course you can certainly get your iPhone gold plated and it seems to be a big industry. So no, perhaps not that gaudy.
Secondly a gold colour is actually quite popular, especially in markets which aren’t yet fully saturated like the Middle East, Asia (especially India and China) plus parts of Africa and South America.
Why a new colour?
It makes sense for a number of reasons:
- Previously iPhones were so unique just having one was obvious, now most phones come in White and Black and it’s hard to differentiate, i.e. it’s a status thing
- Launching the rumoured cheaper plastic iPhone 5c (HUGE pinch of salt) alongside the new 5S which should come in a range of colours makes the flagship look a bit poor in just Black and White; indeed
- Because people are irrational. Even level-headed techies who are ‘more concerned with what is on the inside’ sometimes buy something because it’s a certain colour. Apple needs to reverse the trend of losing market share to Android-based phones. When the white iPhone came out it sold out very quickly
Perhaps more colours?
Actually we wouldn’t be surprised if an even wider range of tasteful colours emerged, eg. a metallic blue and a pink. It’s not exactly a big jump for the Cupertino-giant given they did the same with their iPod range.
Yes, it’s just a lick of paint but we all want to express our individuality some ways, for some that involves the choice of colour on their phone. That said, good luck getting hold of one pre-Christmas as they’re likely to be very popular!