A fully optimised site would be almost completely text which obviously won’t work for users but most sites can be made fitter in content and structure.
Automated SEO Improvements
Content Management Systems like our CMS and WordPress can do quite a lot of this automatically (build sitemaps, create special links, speed, extra statistics and accessibility) after a bit of setup (WordPress especially). They also make it easy to update content quickly, the backbone of SEO.
HTML Improvements
All the automated improvements can be added to static sites too. Reducing the ratio of code to content (particularly for old sites) and recoding text in flash files, adding hover-text to images also helps.
Manual SEO Work!
Most content already has ‘headers’ (like the blue, orange and green text on this page) but often this isn’t keyword-rich or set as <h1>, <h2> so it can be recognised by Search Engines. Likewise links of ‘click here’ get changed to ‘search keywords I want to appear for’, page descriptions and titles too.
How freshSPRING can help your Site
Optimising a site is an ongoing partnership. We can improve the technical side but it will also involve a lot of content editing. So we will train you, create a plan for ongoing improvement aiming for sustainable growth.
Existing sites can have a thorough check, providing recommendations for you, us or someone else to do the work. We are also experienced in working directly with SEO companies including pay-per-click campaigns.
