Optimising your site helps Search Engines understand your site, building links increases its popularity and relevance.
The number of sites that link to you and their popularlity (think of them as votes) helps determine yours. All listings and links must be appropriate keywords and categories.
Link building is a long-term game that needs patience as it can take 2-3 months for Search Engines to find links.
Directories
There are many free directories online, eg. ‘Thomson Local’ where you can list your site in a category, add some text and other information. Google Places, suppliers and professional bodies are also good ways to increase links and interest.
Personal Relationships & Press
After directories, getting related services to link to you and links in the media will take phone calls, emails, etc. Although frustrating this can be a great source of referral traffic too!
How freshSPRING can build links
We can help with strategy, organising (lots of logins/formats), tracking, finding suitable directories and building links.
Often this is an initial bash to create links then monthly work to add more quality links at a rate of 4-5 per hour.



