Great design, good advice and everything being ‘setup’ is ideal, but there’s still a need for you to be trained. And trained by someone showing you how it works in words and an environment you understand.
Over 25% of the web is built in WordPress, partly because it is such a flexible eco-system of plugins and options. Each WordPress installation is a little different (eg. the different ways you can make an image change) but the core is the same.
Training is typically split into two sections:
- Content-Entry (posts vs pages; using Headers and Paragraphs, toolbar, editing, menus)
- Administration (Forms, Plugins, Downloads, and some SEO)
In simple terms though, if you’re able to create a document in a program like Word then you should be able to use WordPress with some direction.
Search Engine Optimisation Training
Meta Tags, SEO Titles, Google Webmaster Tools and so on. Search Engine Optimisation (SEO) is an area full of buzz-words, but the core concepts are more about thinking like a human. After all, Search Engines like Google are trying to provide us with the results we want with as much ease as possible.
We can get as geeky as you need, but typically it’s reviewing what you have already and going back to basics which should result in both a more ‘search-friendly’ website and easier to navigate as a human, increasing ‘conversions’ (them contacting you/ buying/ etc!).
Social Media Training
Using Facebook personally and using it for an organisation is different. Of course you also need to consider a presence on other platforms like Twitter, Instagram, Pinterest … the list goes on.
Unfortunately it can’t be ignored anymore because social media is almost expected; and a better reason is that your visitors are already there. If you go where they are then they can interact.
However, with a little strategy and only a little extra work you can have a clear strategy which is supportive of what you’re already doing (updating your website – really, do this first and forget social media til then) it can become a fun way of helping to add a more ‘human’ element to sharing your message.
MailChimp and Email Newsletter Training
MailChimp is one of the most popular email newsletter sending systems because it is pretty easy to use. Though there’s a difference between easy to use and a good email newsletter.
The training (which can cover other systems too) helps not just to do the How-To’s but the What, Why and When? The result is your feeling confident you can email hundreds of people at the right frequency with simple-to-generate content.
In the case of one-to-one training, about 2 hours is ideal; anymore and it can be too much at once, plus there is a need to practice what you’ve just learnt at soon as possible (within the new 7 days ideally).
While we can provide facilities, typically it is best to train in-person because if something is going to go wrong it will happen on your computer, on your Internet connection and we can solve it much quicker.