Search Engine Optimisation

• Site Optimisation

  Our Content Management System does quite a lot of this automatically (sitemaps, special links, keywords, descriptions) but we work to optimise it further, including ensuring good usage of keywords on the page, headers, internal and external links, etc.
  
  If you already have a site somewhere else we can also give it a once over and provide recommendations or even do the work directly. We have also worked directly with SEO companies, from robots.txt files to pay-per-click campaigns.
   

• Site Linking

  Although you can do many things externally to help a site's listing (and we do), the most important is getting sites to link to you or search engines to list your site. There is no real substitute other than building quality links one by one over time.
  
  We help our clients by providing a structure of places to get their site listed, record-keeping and are also able to do the work directly. Initially we aim (along with some optimisation) for 10 hours of work to get roughly 30 links set up and then add 4-5 links per month to maintain the same visibility.
   

• Social Media (Facebook, Twitter, Blogs, etc)

  Social media is becoming increasingly important along with other 'user-generated-content' to determine what is popular and hence what should be ranked for particular terms. It can also have other benefits in direct traffic generation.
  
  We'll help you set up the pages, advise on what content to send, how to increase fans/followers etc and to link them all together.

We also know the concepts involved can take a little bit of time to grasp, and we are happy to help explain things.