Facebook Pages are a simple way of interacting with customers where they are, on Facebook, and (hopefully) more importantly, have them interact with you; having a customer relationship. Some example of Facebook Pages can be found here: www.facebook.com/pages/ (doesn’t require Facebook login to view).
The basics of a Facebook Page
- To create a page you need to have a Facebook login of your own on which to make a page, (you don’t have to associate your personal profile with the page though) and go to www.facebook.com/pages/create.php or find ‘create a page’ on Facebook’s homepage without logging in at www.facebook.com
- You need a picture, ideally in square format so it looks good when resized (try adding white space if your logo isn’t square).
- Fill out the info page with a link to your website, some text about who you are, etc.
- People become ‘Fans’ of the page by clicking on a big box at the top and you don’t need to confirm them like you would if they were a ‘friend’.
What to Write
Mainly what you should write needs to be interesting and only vaguely relevant to your company. Eg. if you sell food then anything food-related works, even if it’s not something you sell, it could even be about a particular TV programme like Master Chef.
It might be hard to consider what ‘photos’ to put up, but obviously your products should come first then things like little events you’ve held or even some of the key people involved. Ideally in the long-run you want to have photos of people using your products.
Make sure you update the page roughly once a week to keep things interesting and don’t just tell people what you’re doing but ask their opinions, get feedback and chat 
Statistics
After you’ve set up your page it should shortly be findable in the ‘Search’ but also via a little button at the bottom that looks like an ‘f’ in a speech bubble. When you click on this you get to a statistics page called InSights with the possibility to drill down further.
The first rule of statistics is to remember that although you can get a figure it doesn’t necessarily mean it is relevant or useful and -for the most part- don’t worry about them. Mainly you want to get more fans signing up than leaving, that simple really which is a sign of success.
Linking to Twitter
If you have a Twitter account for your organisation you can easily link them through www.facebook.com/twitter which allows each Facebook Page to link to a different account. The benefit is that status updates from Facebook appear on Twitter and vice versa, saving the trouble of multiple updates.
Caution: make sure you’re logged into the correct Twitter account prior to trying this as you may end up linking your personal Twitter account with your Facebook Page by accident
